The logo comprises of an illustration of a three-pointed star that symbolizes the company’s “domination of the land, the sea, and the air”. It was first introduced in 1909.
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DO you know your Mercedes ...
The Mercedes logo is an extremely effective corporate logo and due its striking simplicity, clarity and consistency, it is very easy to remember and recognise. The most frequent colors that you will see in the Mercedes logo are black and silver. The silver color depicts sophistication, creativity and perfection, whereas the black color stands for elegance, integrity and purity. It has now become one of the world’s most popular, adored and instantly recognizable logos.
Mercedes Benz and Quality
Since its inception, Mercedes-Benz had maintained a reputation for its quality and durability. Objective measures looking at passenger vehicles, such as J. D. Power surveys, demonstrated a downturn in reputation in these criteria in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J. D. Power. In J. D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place and earning several awards for its models.For 2008, Mercedes-Benz's initial quality rating improved by yet another mark, to fourth place. On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen, Germany assembly plant. J. D. Power's 2011 US Initial Quality and Vehicle Dependability Studies both ranked Mercedes-Benz vehicles above average in build quality and reliability. In the 2011 UK J. D. Power Survey, Mercedes cars were rated above average. A 2014 iSeeCars.com study for Reuters found Mercedes to have the lowest vehicle recall rate.
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